My eshop not selling

Why my eshop not selling??

How many of us have wondered and how many times have we said it?

What is the best approach to sell or increase sales? In this article, we will examine some different factors that may be the reasons why your e-shop is not selling and, of course, we leave it up to your judgment for any results.

Condition 1:

You are running proper advertisements at appropriate times and, of course, targeting the right audience.
You can’t easily sell swimsuits in winter, especially to people over 65 years old.

You won’t sell Christmas decorations during Easter, as strange as it may sound. Trust us, they won’t buy them.
It’s not impossible, but it’s not that feasible.

So, we need to be sure first about what we are selling, when we are selling it, and, of course, to whom we are selling it.

Condition 2:

Of course, we are utilizing Social Media and Google Ads.
Each platform is distinct and targets about 85% different individuals in a unique way.

On Social Media, through visuals and audio, we directly showcase your products on the user’s timeline. On Google, we appear in “Shopping” and “Products,” and, naturally, we employ videos on YouTube and send emails to users’ Gmail accounts.

We have carefully selected our target audience and the specific regions we want to advertise in, and we regularly monitor the results and insights provided to us.

Condition 3:

Now let’s talk about something difficult that we don’t easily admit.
Are you actually selling the right products?
What do we mean by that:

For example, you have an e-shop that sells Women’s & Men’s clothing. Many professionals are involved in selling clothes, and they also have physical stores, but some of them are not achieving the desired online sales or hardly any sales at all, leading to disappointment.

Have you checked if the clothes you sell are also sold by others alongside you?

Do you have the same suppliers as others?
Do you offer the same prices and the same quality?

Then why would customers choose to buy from you?

This is the truth. If you sell exactly what your neighbor sells, with the same quality and price, and we are hypothetically talking about a clothing business, why would people prefer you?

You will only sell if some of the clothes are so trendy and for some reason, they are a must-buy product, either because they are not available elsewhere, making you the only ones still selling it, or because even with the same clothes, you are the most expensive and if you will sell, it will happen later, in case there is high demand.

Conclusion:

Certainly, targeted and effective advertising will greatly help you sell more, but the most important thing for us at 11ads.gr is that you may need to reconsider some of the assumptions you had until now and precisely identify the problem.

It’s not just about spending your money, but how and if you are competitive. Good advertising is not just good by itself; it is aided by the expertise of the specialist and the product being advertised.

If something doesn’t sell, it simply doesn’t sell. Let’s not hide from that fact. And something that can sell requires the appropriate advertising approach.

But certainly, before creating an e-shop or even if you are disappointed with your advertising, consider whether you are competitive and if you can sustain it over time.